Terms of service
Last updated: June 13, 2026
Overview
Welcome to Grailora. The terms "we", "us" and "our" refer to SBO ApS (CVR no. 44264838), the company operating the Grailora.com / Grailora.dk store and website, including all related information, content, features, tools, products and services provided to you, the customer (the "Services"). Grailora is powered by Shopify, which enables us to provide the Services to you.
These terms and conditions, together with any policies referenced herein (these "Terms of Service" or "Terms"), describe your rights and responsibilities when you use the Services. They include important information, so please read them carefully.
By visiting, interacting with, or using our Services, you agree to be bound by these Terms of Service and our Privacy Policy If you do not agree, you should not use or access our Services.
Nothing in these Terms limits or excludes any rights you have as a consumer under mandatory Danish or EU law. Where any provision of these Terms conflicts with a mandatory consumer right, that consumer right prevails.
Section 1 — Access and Account
By agreeing to these Terms of Service, you represent that you are at least the age of majority in your country of residence.
To use the Services, including browsing our store or purchasing products, you may be asked to provide certain information, such as your name, email address, and shipping information. You represent that all information you provide is correct, current and complete.
If you create an account, you are responsible for maintaining the security of your account credentials and for activity under your account. You may not transfer, sell, assign, or license your account to another person.
Section 2 — Our Products
We make every effort to present our products accurately. As we deal in pre-owned and vintage watches, each watch is a distinct, individual item, and its condition, characteristics, and measured timekeeping are described on its product page. Photographs are of the actual item where possible. Please note that colours and appearance may differ slightly depending on the device and screen you use.
All product descriptions and availability are subject to change, and we reserve the right to discontinue any item or limit quantities. The agreed condition of any watch you purchase is the condition described on its product page, as further set out in our Payments, Shipping & Returns policy
Section 3 — Orders
When you place an order, you are making an offer to purchase. SBO ApS reserves the right to accept or decline any order at its discretion. Your order is accepted only once we confirm acceptance, and we must receive your payment before the order is accepted (see Section 4). Please review your order carefully before submitting it.
If we do not accept, change, or cancel an order, we will attempt to notify you using the email address or phone number provided at the time of the order, and any payment received will be refunded.
Your purchases are subject to return or exchange in accordance with the right of withdrawal and warranty terms set out in our Payments, Shipping & Returns policy
Section 4 — Prices, Payment and Billing
All prices are shown in Danish kroner (DKK) and include VAT where applicable. Many of our watches are sold under the margin scheme for second-hand goods (Danish VAT Act, Chapter 17 / EU margin scheme); under this scheme, VAT is not separately stated on the invoice. Unless expressly stated, posted prices do not include shipping, customs, or import charges, which may apply depending on your destination.
Payment is by bank transfer only — domestic and international transfers are accepted. We do not accept credit or debit cards, and no card details are collected or stored. After you place an order, you will receive our bank details and a payment reference. Your order is confirmed and the item reserved once payment is received. If payment is not received within the period stated in your order confirmation, we may release the item for sale.
When prices are displayed in other currencies, conversion is based on DKK at prevailing rates; final payment is processed in DKK. Any bank conversion charges or transfer fees are the customer's responsibility, and the full invoiced DKK amount must be received.
The price for a product is the price in effect at the time the order is placed, as set out in your order confirmation. Prices, discounts and promotions may change without notice. Where a promotion has its own terms and those conflict with these Terms, the promotion terms govern.
Section 5 — Shipping and Delivery
We ship worldwide with a tracked and fully insured service. All delivery times are estimates and are not guaranteed, and we are not responsible for delays caused by carriers, customs processing, or events outside our reasonable control.
For consumer purchases, risk of loss or damage passes to you when the goods are delivered to the address you provide (or on collection by you or a person you authorize). Further shipping and delivery terms are set out in our Payments, Shipping & Returns policy
Section 6 — Intellectual Property
Our Services, including all trademarks, text, images, graphics, video, and the design, selection, and arrangement thereof, are owned by SBO ApS or its licensors and are protected by Danish, EU and international intellectual property laws.
These Terms permit you to use the Services for your personal use only. You must not reproduce, distribute, modify, create derivative works of, publicly display, republish, download, store, or transmit any material from the Services without our prior written consent, except as permitted by mandatory law. The Grailora name, logo, and related marks are trademarks of SBO ApS and may not be used without our prior written permission. Shopify's name, logo, and marks are trademarks of Shopify. All other marks are the property of their respective owners.
Section 7 — Optional Tools
You may be given access to third-party tools as part of the Services, which we neither monitor nor control. Such tools are provided "as is" and "as available," and your use of them is at your own discretion, subject to the relevant third party's terms. We are not liable for your use of optional third-party tools, except to the extent such liability cannot be excluded under applicable law. New features added in future also form part of the Services and are subject to these Terms.
Section 8 — Third-Party Links
The Services may contain links to third-party websites or functionality. We are not responsible for the content or accuracy of third-party materials, and if you choose to access them you do so at your own risk. Please review the relevant third party's terms and policies before transacting with them. Questions or complaints regarding third-party products and services should be directed to the third party.
Section 9 — Relationship with Shopify
Grailora is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make in our store are made directly with SBO ApS. By using the Services, you acknowledge that Shopify is not responsible for any aspect of any sales between you and SBO ApS, including any injury, damage, or loss resulting from purchased products. You expressly release Shopify and its affiliates from claims, damages, and liabilities arising from or related to your purchases and transactions with SBO ApS. Nothing in this section affects your mandatory rights against us as the seller.
Section 10 — Privacy
All personal information we collect through the Services is subject to our Privacy Policy, and certain information may also be subject to Shopify's Privacy Policy. Because the Services are hosted by Shopify, information you submit will be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside, in order to provide the Services. Please review our Privacy Policy [LINK] for full details.
Section 11 — Feedback
If you submit reviews, ideas, suggestions, or other content ("Feedback"), you grant us a worldwide, royalty-free, sublicensable licence to use, reproduce, modify, publish, distribute and display such Feedback for any purpose, including operating and promoting the Services. You represent that you own or have the necessary rights to your Feedback, that you have disclosed any compensation received in connection with it, and that it complies with these Terms. We are under no obligation to keep Feedback confidential, to pay for it, or to respond to it.
We may (but are not obliged to) monitor, edit, or remove Feedback we consider unlawful, offensive, defamatory, obscene, or otherwise objectionable, or that infringes any third party's rights. Your Feedback must not infringe any third-party right, contain unlawful or abusive material, or contain any malware. You must not misrepresent your identity or the origin of any Feedback. You are solely responsible for the Feedback you submit and its accuracy.
Section 12 — Errors, Inaccuracies and Omissions
Occasionally information in the Services may contain typographical errors, inaccuracies, or omissions relating to product descriptions, pricing, promotions, shipping charges, or availability. We reserve the right to correct any errors and to change or update information, or cancel orders, if any information is inaccurate — including after you have submitted your order. Where an order is cancelled for this reason after payment, you will receive a full refund.
Section 13 — Prohibited Uses
You may use the Services for lawful purposes only. You may not use the Services: (a) for any unlawful or malicious purpose; (b) to violate any applicable laws or regulations; (c) to infringe our or others' intellectual property rights; (d) to harass, abuse, or harm any person; (e) to transmit false or misleading information; (f) to send spam or unsolicited promotional material; (g) to impersonate any person or entity; (h) to upload or transmit viruses or malicious code; (i) to collect or track others' personal information; (j) to scrape, crawl, or harvest data; or (k) to interfere with or circumvent the security features of the Services. We may suspend, disable, or terminate your account if we determine you have violated these Terms.
Section 14 — Termination
We may terminate this agreement or your access to the Services at our discretion, and you will remain liable for amounts due up to the date of termination. Provisions that by their nature should survive termination — including Intellectual Property, Feedback, Limitation of Liability, Indemnification, Severability, and Governing Law — will continue to apply. Termination does not affect your mandatory rights as a consumer in respect of purchases already made.
Section 15 — Warranties and Consumer Rights
For consumer purchases, your statutory rights under Danish law — including the 2-year right to claim (reklamationsret) for defects under the Danish Sale of Goods Act (Købeloven) and the 14-day right of withdrawal for online purchases — apply in full and are set out in our Payments, Shipping & Returns policy. Nothing in these Terms limits those rights.
Beyond your statutory consumer rights and what we expressly state, the Services and their general informational content are provided "as is" for general information purposes, and we do not warrant that the Services will be uninterrupted, secure, or error-free. This does not affect the agreed condition of, or your statutory rights in respect of, any watch you purchase.
Section 16 — Limitation of Liability
Nothing in these Terms excludes or limits our liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot be excluded or limited under mandatory Danish or EU law (including our obligations to consumers).
Subject to the above, and to the fullest extent permitted by applicable law, SBO ApS and its directors, employees, and service providers (and those of Shopify) will not be liable for any indirect, incidental, special, or consequential loss, or for loss of profit, revenue, or data, arising from your use of the Services. Our total liability arising from a purchase will not exceed the price paid for the relevant product, except where mandatory law provides otherwise.
Section 17 — Indemnification
You agree to indemnify and hold harmless SBO ApS, Shopify, and our respective affiliates, officers, employees, and service providers from any losses, damages, liabilities, or claims, including reasonable legal fees, arising out of (1) your breach of these Terms, (2) your violation of any law or third-party rights, or (3) your misuse of the Services. This indemnity does not apply to the extent a loss arises from our own breach or negligence, and nothing in this section affects your mandatory rights as a consumer.
Section 18 — Severability
If any provision of these Terms is found to be unlawful, void, or unenforceable, that provision will be enforceable to the fullest extent permitted by law, and the unenforceable part will be severed without affecting the validity of the remaining provisions.
Section 19 — Waiver; Entire Agreement
Our failure to enforce any right or provision of these Terms is not a waiver of it. These Terms, together with any policies posted on this site, constitute the entire agreement between you and us regarding the Services, superseding any prior agreements. Any ambiguity will not be construed against the drafting party.
Section 20 — Assignment
You may not transfer or assign these Terms or your rights and obligations under them without our prior written consent. We may transfer or assign these Terms and our rights and obligations, provided this does not reduce your rights as a consumer.
Section 21 — Governing Law and Venue
These Terms of Service, and any separate agreements under which we provide you Services, are governed by and construed in accordance with Danish law, without regard to its conflict-of-law rules. Disputes may be brought before the competent Danish courts. This does not deprive you, as a consumer, of the protection of any mandatory provisions of the law of your country of residence.
EU consumers may also use the European Commission's Online Dispute Resolution (ODR) platform at ec.europa.eu/odr.
Section 22 — Headings
Headings are for convenience only and do not affect the interpretation of these Terms.
Section 23 — Changes to Terms of Service
You can review the most current version of these Terms at any time on this page. We reserve the right to update or change these Terms by posting changes to our website. We will notify you of any material changes in accordance with applicable law, effective on the date specified. Your continued use of the Services after changes are posted constitutes acceptance of those changes.
Section 24 — Contact Information
Questions about these Terms of Service should be sent to us at Contact@Grailora.com.
SBO ApS (trading as Grailora.com / Grailora.dk)
CVR no. 44264838
Ved Stranden 11D, 2. th 9000 Aalborg, Denmark
Email: Contact@Grailora.com
Phone: +45 22 33 69 27